Dry Lion · AI Readiness Audits for HubSpot

Your AI is only as honest as your CRM.

AI Readiness Audits for HubSpot. Higher revenue through agentics.

48-hour diagnostic · 7-day full audit · $497 credits to the Truth-Map

The audit your last audit was supposed to be

Your last HubSpot audit didn't convert. Mine didn't either — three of them. So I built a method that does, using AI to do the forensic work humans can't see fast enough or far enough.

Breeze is reading your portal now, and the lies it finds are about to start hallucinating at your customers. Dry Lion finds them first — not by guessing, but by mapping every workflow, property, and pipeline against the truth they're supposed to tell.

The methodology is mine — built living inside a portal for five years. The agents are the moat: they see patterns across thousands of records and dozens of workflows simultaneously, in hours instead of weeks. What three professional audits missed in months, AI-augmented forensics surfaces before the kickoff call ends.

The Ladder

Three tiers. Each earns the right to the next.

Start where the cost of being wrong is lowest. Move up only when the prior step's findings make the next step obvious.

Truth-Map

$2,497 · 7-day forensic audit · the meat

The full Pipeline Truth-Map methodology. Symptom inventory, anchor workflow map, verification sweep, firewall design. The audit that prepares your portal for Breeze.

  • Four-phase Pipeline Truth-Map methodology
  • ~25–30 page Truth-Map Report
  • 30–45 min Loom walkthrough + 60-min readout call
  • Cleanup checklist + suppression list templates
  • 30/60/90 day verification roadmap

Execution

$4,997 one-shot · or $3,500–$5,000/mo retainer

Cleanup engagement using your Truth-Map as the work order. Choose discrete 30-day execution or ongoing portal stewardship — whichever fits the findings.

  • 30-day discrete engagement (one-shot) OR
  • 3-month-minimum retainer (continuous stewardship)
  • Requires completed Truth-Map within 60 days
  • Weekly check-ins + written close-out
  • Pitched after Truth-Map readout, not before

How the Truth-Map works

Four phases. Each one earns the right to the next.

Built living inside a 5-year-old multi-state portal. AI-augmented at the discovery layer, human-judgment at the firewall layer. Every Truth-Map runs the same four phases in the same order.

Phase 1

Symptom Inventory

Capture every pipeline behavior that doesn't match what the team thinks is happening. No filtering. Agentic discovery sweeps the portal in hours, not weeks.

Phase 2

Anchor Workflow Map

Pick the simplest pipeline in the portal and map every workflow touching it. This becomes the truth baseline. You don't measure with a bent ruler.

Phase 3

Verification Sweep

Cross-check the complex pipelines against the anchor. Every divergence gets a keep / fix / kill decision with revenue impact attached.

Phase 4

Firewall Design

Suppression lists and unenrollment paths to protect what gets fixed. Without the firewall, the chaos returns within 90 days. This is where most audits stop too early.

What every Pulse surfaces

Eight places HubSpot portals lie about themselves.

Every Pulse runs all eight scans. At least five surface real findings in every portal we've seen. If a Pulse can't find five — $497 back.

Lifecycle stage integrity

Contacts and deals sitting in wrong stages produce reporting lies you trust.

Deal stage probability drift

Stage probabilities that haven't been recalibrated against actual close rates — the most expensive forecast lie.

Orphan workflows

Workflows running with no clear owner or purpose, quietly enrolling contacts no one is watching.

Property pollution

Custom properties with under 5% population — form / data hygiene rot Breeze will read as authoritative.

Duplicate contacts and companies

Silent forecast skewers and broken attribution. Compounds every quarter the portal grows.

Dead enrollments

Contacts stuck in workflows for 90+ days. Deliverability damage + UX damage + Breeze confusion.

Source attribution gaps

"Direct" and "Offline" overrepresented because the attribution model broke quietly two years ago.

Owner assignment gaps

Unassigned deals and contacts — revenue falling through the cracks while nobody's accountable.

Why this person, specifically

Five years inside one portal. Three failed audits.

I lived inside a multi-state firm's HubSpot portal for five years. Watched it compound into an ever-evolving mess — multiple hands in the code, conflicting direction, no shared logic accumulated over five years of growth.

We hired three professional audits. Each took months. None of them converted into changes that stuck in production. So I started using AI agentic tools to do the forensic work the consultants couldn't — and in weeks, cracked what those audits couldn't crack in months.

I know enough to be a real danger. The AI gave me the context to express what I already knew, at production scale.

That's the method Dry Lion sells. Forensic methodology, agentic execution. Built by someone who was you, hired who you'd hire, and built what they couldn't deliver.

5 yrsinside the portal
3pro audits hired
0that converted
1method that does

Start now

$497. 48 hours. Five real findings — or your money back.

The audit is forensic. The agents are the moat. The promise is honest. Find out what's lurking in your portal before Breeze starts answering wrong on top of it.